Lululemon's Align Dupe Swap: The Dupe Strategy Every Brand Should

Lululemon’s popup event converted bargain bin shoppers who were buying dupes online into high-end, luxury legging brand ambassadors.

The Affordable Lululemon Dupes Trending On TikTok

Lululemon's brilliant dupe strategy should be duplicated by all brands

Lululemon tells consumers why the real thing is better than #dupes - PR Daily

Will Consumers Knock Off Buying Lululemon Dupes After Wearing The Real Thing? - RetailWire

Melissa Litchfield, Social Ads & Funnels

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Dupe Swap? Did anyone else get an email about this? : r/lululemon

Lululemon Dupe Controversy on TikTok Raises Intellectual Property and Passing Off Concerns - Barnard

From Lululemon to Birkenstock, duplicate styles lure holiday shoppers -November 20, 2023 at 06:00 am EST

Melissa Litchfield, Author at - Page 2 of 8