Anta Sports and Li-Ning rival Nike and Adidas for sportswear sales
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Both Chinese brands were founded around the time a middle class began to emerge in China, and both used the Olympic Games to promote themselves to the world. Yet almost the entirety of their sales are in their home market.
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Chinese consumers have turned to domestic sports apparel brands Anta Sports and Li-Ning amid a
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Anta Sports and Li-Ning rival Nike and Adidas for sportswear sales in China, but are virtually unknown anywhere else
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