Aunt Jemima and Uncle Ben deserve retirement. They're racist myths

The mascots were intended to let white consumers indulge in a fantasy of enslaved people as submissive, self-effacing, loyal and contentedly pacified.
Aunt Jemima, Uncle Ben and the Cream of Wheat mascot, Rastus, feed into stereotypes of enslaved domestic servants in the pre-Civil War South.
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Did Uncle Ben really remove the black man on the face of every package? How is having a black mascot racist? Wasn't he the one who made the recipe for the rice

Aunt Jemima and Uncle Ben deserve retirement. They're racist myths of happy Black servitude.

Did Uncle Ben really remove the black man on the face of every package? How is having a black mascot racist? Wasn't he the one who made the recipe for the rice

Aunt Jemima and Uncle Ben's, Rooted in Racist Imagery, to Change - WSJ

身份的挣扎——非裔美国人- 知乎

Aunt Jemima's Instagram, Twitter & Facebook on IDCrawl

身份的挣扎——非裔美国人- 知乎

Aunt Jemima and Uncle Ben deserve retirement. They're racist myths of happy Black servitude.

身份的挣扎——非裔美国人- 知乎

Did Uncle Ben really remove the black man on the face of every package? How is having a black mascot racist? Wasn't he the one who made the recipe for the rice

Pod Save the People

Aunt Jemima and Uncle Ben deserve retirement. They're racist myths of happy Black servitude.

Aunt Jemima's Instagram, Twitter & Facebook on IDCrawl

身份的挣扎——非裔美国人- 知乎

Black Owned Food Brands for Your Pantry - Topdust