BringBackTheBees: Why Buzz is missing from the Honey Nut Cheerios box

The brand is using its mascot to draw attention to #BringBackTheBees, a campaign aimed at boosting the global bee populations.

Is Cheerios Really Saving Bees, or Is It Just PR Buzz? — As You Sow

Throwback: BuzzBee of Honey Nut Cheerios

Honey Nut Cheerios - Wikipedia

Why Is The Honey Nute Cheerios Bee Missing From The Box?

Honey Nut Cheerios Bee Is Missing From The Box For A Very Good Reason

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BRING BACK THE BEES, Entry

Honey Nut Cheerios Wants You To Know About Our Threatened Bee Population

Fine Art Review: The Limited Edition Honey Nut Cheerios Box

To raise awareness, Honey Nut Cheerios drops the bee - Digiday

Honey Nut Cheerios Gets Rid Of Mascot To Raise Awareness

Cheerios Cause Marketing – Poet Fury