Evolving the Olympic brand

Official home of the IOC. Find the latest news and featured stories, information about IOC members plus Olympic principles, values and legacy.

THE EVOLUTION OF THE OLYMPIC PICTOGRAMS – Information Visualization

The Evolution of Olympic Torch - Design Swan

Simon Cook on LinkedIn: 2026 FIFA World Cup identity introduces new design system

Gallery - Evolving the Olympic brand

Logo of the Day - QBN

The book “The amazing evolution of the olympic torch design” – Olympic Aid and Sport Promotion Project

Evolving the look of the Olympic brand

Logo of the Day - QBN

See How Olympic Medals Evolved Since Modern Games Began – NBC New York

The Evolution Of the Summer Olympics Logo Design From 1924 To 2016

Paris 2024 is “reinventing the pictogram” for the Olympic and Paralympic Games

Rob Thoresen on LinkedIn: Great project in Minnesota. 🤝 🌲

Evolving the Olympic brand