A Guide to Personal Branding for Athletes — The Branded Agency
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Professional athletes often have to manage their own careers, both on the playing field and in their day-to-day lives. Personal branding is the creation and communication of a unique identity that reflects your values, skills, and experiences. Personal branding is an essential part of any athlete’s
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This book is intended for students enrolled in SM 217 Business Communications in the University of Michigan’s Sport Management Program. The content
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