Kohl's to Expand Home Goods Section – Visual Merchandising and Store Design

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Kohl’s (Brookfield, Wis.) is expanding its home goods category by 40% in both its stores and website, according to a press release by the company. The company says this change is in effort to become a “destination” for home goods with affordable prices for customers. The expanded category will include art, decor, lighting, pet supplies and storage. This is despite a 6.3 percent decline in furniture and home goods sales in February, according to RetailDive. “As part of Kohl’s broader strategy to drive growth, we identified a real opportunity in home, and we’ve been thoughtfully building the category to position ourselves as a destination for home goods. We’re incredibly encouraged by initial customer response to our home decor assortment, and we see Kohl’s becoming a more formidable player in the home business,” Nick Jones, Chief Merchandising and Digital Officer at Kohl’s said in the press release.