BIBA India Fashion Marketing Strategy - Indian Ethnic Brand Management

How did the campaign #ChangeIsBeautiful really disrupt the fashion industry ? What were the key insights behind the campaign & the marketing goals? What is

A Study On Indian Ethnic Wear Brands, PDF, Retail

Biba final case study for competition

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Apparel The Ethnic Boom - BW Businessworld

Biba's Digital Marketing Strategies : A Detailed case study

Biba's Digital Marketing Strategies : A Detailed case study

Apparel for all: Entrepreneurial spirit of Indian women is giving rise to several brands that are curating affordable clothing for the masses - Lifestyle News

Jagged With Jasravee : Cutting-Edge Marketing

Ideas Unlimited - #BIBA Apparels Private Limited (BIBA), the Indian fashion giant, stands true to its name. Symbolizing the strength & spirit of a woman, with a prime objective of providing Ethnic

Fortune India: Business News, Strategy, Finance and Corporate Insight