New Spanx Marketing Targets Feminists Who Also Enjoy Breathing

quot;Now women think: I don't need to change my shape so much. I just want to be comfortable."

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Jockey Generation™ Women's Slimming Briefs - Black Xxl : Target

Squeezed by Rivals, Spanx Taps Ashley Graham to Embrace Celebrity Marketing

A Girl in Sweaty Spandex

Squeezed by Rivals, Spanx Taps Ashley Graham to Embrace Celebrity Marketing

No muffin top': Get curves like Sofia Vergara with her slimming seamless panties — they're down to $2 a pop

SPANX Higher Power Panties, also available in Extended Sizes - Macy's

Shaping shorts by Spanx Something for your lingerie drawer High rise Double-layer design Designed to shape and smooth the silhouette Can be worn with

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