Rise of the Y-Front

Jockey launched the Y-Front in the U.S. in 1935 and five years later the product landed on our shores, and it's been a favourite for Kiwi men ever since. In this final episode of RNZ podcast My Heels Are Killing Me, Sonia Sly finds out about our 'brief' history and the story behind the iconic Y-Front.

Jockey Y Front Briefs 2 Pack White

RNZ

NZ Fashion Week 2016 - Day Four

Vintage Unworn European Dead Stock: 1970s Boys' Red/navy Y-front

Jockey y-front briefs in extra large sizes up to 60 inches - Aidan Sweeney

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The buttery soft feel of modal fabric gets paired with a vintage rib weave to help you channel your 1970s locker room fantasy.

Horizon Y-Front Brief

Jockey Men's Classic Y-Front Brief 3 Pack Navy

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Stolen Girlfriends Club: Beyond the rock n' roll facade