Under Armour's partnership with Texas Tech will end when university jumps to Adidas – Baltimore Sun

Under Armour said its nearly two decade long partnership with Texas Tech will come to an end next year, after NFL star Patrick Mahomes announced news of Texas Tech University’s impending jump from the Baltimore-brand to rival Adidas.

UA Elevates the Game to Reach More HBCU Student Athletes Off the Court, Uplift Vision of Black Teammates and Voices of Community Partners

Under Armour brings in new president; Plank remains CEO – Baltimore Sun

Texas Tech to drop Under Armour for Adidas after 18 years - Baltimore Business Journal

Under Armour to outfit UCLA with NCAA record $280 million shoe deal – Baltimore Sun

Tech Athletics to sport Adidas apparel, News

UA Elevates the Game to Reach More HBCU Student Athletes Off the Court, Uplift Vision of Black Teammates and Voices of Community Partners

Under Armour brings in new president; Plank remains CEO – Baltimore Sun

Texas Tech to drop Under Armour for Adidas after 18 years - Baltimore Business Journal

Is It Time For Texas Tech To End Under Armor Partnership?

Texas Tech to drop Under Armour for Adidas after 18 years - Baltimore Business Journal

Regents give initial nod to Texas Tech, adidas athletic contract

Inside Under Armour's innovation labs' push into sportstyle - Baltimore Business Journal

Texas Tech appears to be leaving Under Armour for Adidas : r/CFB

Under Armour Publishes FY2023 Sustainability & Impact Report