What defines China's Gen Z consumers?

From patriotic spending to clothes as self-expression, Vogue Business in China conducted a survey to uncover the changing cultural values and shopping habits of this new generation of consumers.

Report preview: How Gen Z consumers in China are redefining hard luxury

New Report Finds China and India's Gen Z Is More Sustainable Than UK and US Young Consumers

New Chinese Suit Jacket & Wide Leg Pants

China's Gen Z are coming of age: Here's what marketers need to know

China's Gen Z Skips the Stores and Shops on Social Media - Bloomberg

Vogue Business In China

6 things to know about China's Gen Z consumers – and how they can afford luxury brands

Get to Know the Gen Z Power in the Chinese Consumer Market

7 Digital Lifestyles of Chinese Gen Z Consumers - ChoZan