Why Heist is missing the point on uncomfortable undies – Rarely Wears Lipstick

If you're on Instagram and are at all interested in underwear, you may have seen Heist's campaign for their soon to be launched new range. Best known for their tights that don't roll down or dig in, Heist are now expanding their offering to include what they call 'bodywear', and they're doing a good job…

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