Why Mountain Dew is entering the alcohol space
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This week, the Boston Beer Company and PepsiCo announced a partnership to create Hard Mtn Dew, an alcoholic version of the soda brand.
Hard Mountain Dew promises fun parties and less fun hangovers
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The perfect combination of your favorite MTN DEW flavors and 5% alcohol will provide consumers a full flavored, zero sugar, 110 calorie option.
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