Royal warrants are good for business – and benefit the British

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The British royal family could (at present) even be seen as one of the country's most successful brands, with millions of devoted "customers" and widespread brand recognition.

British monarchy – information, recherche et analyse – The Conversation France, page 1

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Iconic brands face losing Royal Warrants unless they can prove green credentials to King - Mirror Online

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Queen's favourite brands hope to keep Royal Warrants - BBC News