Peloton unveils 'critical' brand relaunch, as the struggling company eyes growth

After reporting a loss of $2.8bn in 2022, Peloton is betting on a relaunch to turnaround the business, moving away from its bike brand positioning and pursuing a new visual identity to appeal to more customers.

Unlocking the Power of Peloton's Marketing Strategy: Lessons for Sustainable Growth

Peloton's Rise and Fall: Pandemic Success to Layoffs and Exec Turnover

Trinny London CMO on building a beauty brand from scratch

Peloton's Rise and Fall: Pandemic Success to Layoffs and Exec Turnover

Peloton Reveals Big Plans to Relaunch This Key Product - TheStreet

Lisa Kuecker on LinkedIn: As Lululemon's 500 million dollar Mirror wastes away, its new initiative…

Peloton's Rise and Fall: Pandemic Success to Layoffs and Exec Turnover

Peloton seeks comeback with brand refresh under new CMO—behind the strategy

Peloton seeks comeback with brand refresh under new CMO—behind the strategy

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