How to find your brand's functional and emotional benefits
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In the new economy, Brand Love is the new currency, with marketing shifting to building big ideas, leveraging purpose-driven stories that are in the moment, creating consumer experiences that people talk about, managing ubiquitous purchase moments all helping to steer the brand’s reputation. Marketi
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The Brand Pyramid.
Benefit from this benefit ladder example - Three-Brains
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Functional and emotional benefits
Success at the Marketing Director level
How to identify the key benefits of your brand