Who buys the most activewear? — SCI (Sport Casuals International)
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North America, in particular the United States, accounts for a majority of the global activewear market. Younger females within the millennial and Gen Z age groups are the most active consumer, and this behavior increases with gymgoers, yogis, and athletes among those generations.
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SCI (Sport Casuals International)
SCI (Sport Casuals International)