Why do Seamless ads appeal to Recluses and Trolls?

If you’ve been in the NYC subway recently, you’ve probably seen a very thorough campaign run by Seamless.com. It seems to me this campaign strikes an odd tone that fundamentally misunderstands the value in their service. I love Seamless – when I order through their service, I see
If you’ve been in the NYC subway recently, you’ve probably seen a very thorough campaign run by Seamless.com. It seems to me this campaign strikes an odd tone that fundamentally misunderstands the value in their service. I love Seamless – when I order through their service, I see all my local takeout offers, without a drawer of crumpled, out of date menus. The problem with old-fashioned delivery ordering isn’t the phone call – it’s the selection process. Yet this campaign overlooks Seamless.c

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