The Rise of Gender-Neutral Branding, 2019-09-12

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Even before birth, gender norms are thrust on all of us, from gender reveal parties to pink and blue blankets. Gender has traditionally been treated as a foundational building block of our identities. From early childhood through adolescence, gender creates separation and definition that provides a cultural yardstick for measuring our adherence to this same-said societal norm: feminine qualities (cultural norms of soft, gentle, nurturing) and masculine qualities (cultural norms of dominant, strong, aggressive), creating an echo chamber of confirmation bias. Consequently, people who demonstrate . . .