From HP sauce to Burberry, the future of the Queen's endorsements is up in the air

HP Sauce is just one of the late Queen Elizabeth's favourite brands — and they are among hundreds of products that hold royal warrants. Here's what happens to the branding advantage gained from her seal of approval now that Her Majesty has died.
HP Sauce is just one of the late Queen Elizabeth's favourite brands — and they are among hundreds of products that hold royal warrants. Here's what happens to the branding advantage gained from her seal of approval now that Her Majesty has died.

Gabriel Filippa

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From HP sauce to Burberry, the future of the Queen's endorsements

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HP Sauce has survived six monarchs and two world wars and is still