Samba TV partners with Disney: Here's what it means

The Golden Age of Measurement': Samba TV's Vision for Cross-Platform Analytics –

Emanuele Mazzoni - Samba TV

Disney Taps EDO To Help Measure Streaming Activity

Netflix And Disney Poised To Shake Up TV Ad World With New Ad

Disney Advertising expands EDO, Samba TV measurement partnerships

Samba TV

Hamilton (2020 film) - Wikipedia

How Nielsen, Comscore and Samba TV Measured Up at NewFronts

What Netflix and Disney+ ad-supported tiers mean for the TV ad world

Disney Embraces Nielsen as Other Media Conglomerates Stray

According to Samba TV, 2.0M US households watched Encanto on Disney Plus in its first weekend streaming. Viewership skewed female (+9%) and households with Hispanic viewers over-indexed by +64%. : r/boxoffice

Disney Adventures in Samba, Disney Wiki