Lululemon adopts unconventional plan to tackle 'dupes' trend

The cult athleisure brand arranged a swap at a Los Angeles mall, where fans of the Align pants could get a pair for free if they gave up their dupe.

Alexandra Kirsch Thompson on LinkedIn: Lululemon adopts unconventional approach to tackle 'dupes' trend

Campaign of the Week: Lululemon, Dupe Swap

Lululemon will swap knockoff leggings for theirs — for free

Lululemon's Sustainable Strategy Against Dupes

Lululemon's Sustainable Strategy Against Dupes

Brand knockoffs: TikTok dupe culture can benefit without tarnishing brand value

Lululemon Is Giving Away Free Leggings for Dupes

Alexandra Kirsch Thompson on LinkedIn: Lululemon adopts unconventional approach to tackle 'dupes' trend

Lulu who? A cult brand takes on the booming culture of 'dupes' - CBS Miami

Lululemon's brilliant dupe strategy should be duplicated by all brands

tiresome chase - Geometric Shapes by PachoAI

Lululemon will swap knockoff leggings for theirs — for free