Tesco promises instant price-matching with new Brand Guarantee, News

Tesco’s Brand Guarantee is being rollout out across the UK today after trials in Northern Ireland

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Ocado extends Tesco price match in response to cost of living

Tesco's Price Promise replacement could be a game-changer, say

Tesco's Price Promise replacement could be a game-changer, say

Price Match or Price Confusion?

Tesco promises to match Aldi on prices including bananas cucumbers

Tesco wins right to market Price Promise after Sainsbury's

Who is Tesco's Aldi Price Match campaign benefiting most: Tesco

Tesco is keeping low prices low, with over a thousand everyday

Tesco launches instant price match guarantee

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Tesco's Price Promise replacement could be a game-changer, say

Tesco decides not to change 'Brand Guarantee' price match scheme