Asda praised for showing 'real bodies' in new lingerie posts

#xa; Shoppers say they 'feel seen' and 'empowered' by Asda's decision to showcase models without filters

Jacqueline Jossa's awesome body positive message that every woman should hear - Kent Live

Asda hit with complaints for dressing model in lingerie that 'doesn't fit

Asda sparks backlash over model's underwear photos as some say they're a 'bad fit' - Mirror Online

Boohoo and ASOS praised for showing 'real' models with 'bellies' and stretch marks - Daily Record

A Lingerie Collection To Love, Life & Style

Asda slammed for photographing plus-size model in underwear that 'doesn't fit' - North Wales Live

Ferne McCann praised for showcasing postpartum body in candid photo - Netmums

BBC EastEnders star flooded with support for flaunting 'wobbly' bits in underwear - Birmingham Live

Asda praised for using mum-of-two with stretchmarks to model lingerie - Heart