Fruit of the Loom starts underwear subscription service

Warren Buffett’s Fruit of the Loom is joining the subscription craze.

Warren Buffett’s Fruit of the Loom is joining the subscription craze.

Fruit of the Loom Women's Bikini Underwear, 10 Pack

Fruit of the Loom 6 Pack Briefs, Color: White - JCPenney

Fruit Of The Loom Women's 6pk Cotton Briefs - Black : Target

Fruit of the Loom Womens 6 Pk. Seamless High Cut Briefs

Fit for Me by Fruit of the Loom Women's Plus Size Hi-Cut Underwear

Girls' Seamless Hipsters, 6 Pack

Fruit of the Loom Mens 3 Pack Boxer Briefs, Color: Black Red - JCPenney

Even underwear can be ordered via subscription service

How Fruit of the Loom is refreshing its brand

Fruit to Your Door - Monthly Subscription Service