InPublishing: Measuring brand uplift: the secret to surviving a cost-of-living crisis

With consumers feeling the pinch and spending less, how should publishers and their advertising clients react? According to Brand Metrics’ Sean Adams, they should invest in brand marketing activity and measure the right metrics.

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Reshaping policies for creativity: addressing culture as a global public good

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How Are Marketers Navigating the Cost of Living Crisis?

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Brand Metrics on LinkedIn: Measuring brand uplift: the secret to surviving a cost-of-living crisis

So how's the American middle class, really?

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Cost of living crisis: 3 strategies for brands to help consumers deal with the squeeze on incomes