Case Study: How Aerie won Gen Z and Victoria's Secret's market

Aerie is one of the first lingerie brands to successfully challenge Victoria’s Secret’s category dominance. Victoria’s Secret’s size-0, bombshell look, which for decades drove sales of push-up bras and marketing focused on looking sexy for him, has fallen out of favor. That’s thanks to a new generation that prioritizes comfort, inclusivity and feeling sexy in their own bodies. And in 2021, Aerie is No. 2 in bra sales, just behind Victoria’s Secret and ahead of DTC brand ThirdLove, according to the NPD Group.

The #AerieREAL Campaign: Changing Women's Empowerment … One Bra at a Time, by Chloe Hart

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Half the workforce is skipping lunch, companies to shrink offices next year, employees expense Taylor Swift tickets

Half the workforce is skipping lunch, companies to shrink offices next year, employees expense Taylor Swift tickets

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PDF) The influence of Victoria's Secret new brand image in generating brand trust, brand prestige, brand love, and brand loyalty